I have a Bachelor's degree in Journalism/Communications with a minor in Sociology from the University of Wisconsin - Eau Claire.
I also completed advanced studies in business and public speaking at Colorado Mountain College in Breckenridge, Colorado.
During my career I have attended dozens of national business conferences and conventions, each featuring educational sessions covering the latest trends in business including economics, marketing, demographics, environmental sustainability, safety, human resources, operations, events, and more.
I've written numerous magazine articles and blog posts on the topics listed above, I have been a featured speaker, and my work experience includes organizing numerous educational sessions for confereneces and events.
I'm ready to dive-in at any level. From an early age I've believed in being well-rounded in education and work experience. If it falls under the categories below, I'd love to start a conversation.
Yes! I grew up in a family business, so naturally I treat your business just like I would if it were my business. I take pride in having developed award-winning marketing campaigns on a shoestring budget.
We won't spend one extra dollar than needed to promote and grow your product or service. Marketing is a world of endless options, so the key is to cut through the clutter and confusion, and develop a creative approach that gets the job done now on a fraction of the cost compared to a full-service marketing firm.
Yes! One of the keys to success during my time at Sunlight was growing the email database from a couple of thousand subscribers to more than 60,000 subscribers in just a few short years.
Email is still one of the most engaging and effective channels to connect with your best guests, gain customer loyalty, and boost your overall revenues. I'd love to get started on your email marketing campaign today!
Yes! Maintaining SEO (Search Engine Optimization) is crucial for businesses as it ensures their online presence remains visible and competitive in search engine results, ultimately driving organic traffic and potential customers to their website.
Neglecting SEO can result in decreased online visibility, making it challenging for users to discover and engage with a company's products or services in an increasingly digital marketplace.
Yes! I have successfully implemented and managed many digitial ad campaigns. The key steps include continuous monitoring and optimization to ensure that your ad spend is allocated efficiently and delivering a strong return on investment.
Additionally, understanding and targeting the right audience segments, coupled with compelling ad creatives and messaging, are essential elements in achieving campaign success and maximizing the impact of digital advertising efforts.
Yes! I have a track record of successfully taking new ideas from concept to implementation. Here's how we'll do it.
1.) First we identify your desired result and available resources;
2.) We'll come up with a creative plan that works with your budget;
3.) We'll get to work making it happen, and measuring our effort along the way
4.) We will adjust as need on our road to success, rinse, and repeat.
It's a process I truly enjoy, I'd love to chat more and strategize!
Yes! Throughout my career I've honed my crisis communications knowledge and skills tby learning from the best in the business. I've successfully applied that knowledge and experience to several high-profile situations including on-mountain skiing and snowboarding fatalities that drew international media attention from all the major channels.
Central to my strategy is doing the work on the front end, so when a situation happens you're not left scrambling for words on the back end.
The key is being prepared BEFORE a crisis happens. We'll sit down, put everything on the table, and develop a plan that's ready when you need it. I'm can be available 24/7/365.
My parents were my very first clients. We owned and operated a cheese and dairy store in central Wisconsin, so I grew up in a retail environment and closely identify with the myriad of challenges small business owners face on a daily basis.
That's why I'm here. What do you need help with? I'm ready to get started!
Today I specialize in small business and the outdoor industry. Beyond my full time positions, here's a short list of some of my other clients and projects I've worked on.
I'm currently accepting projects. My availability varies depending on the scope of the project and my current workload. However, I am committed to delivering high-quality work in a timely manner and will work with clients to establish a realistic timeline for each project. Let's chat more! Email me at firstname.lastname@example.org